How to Run a Viral TikTok Giveaway to Increase your Followers’ List

There are numerous reasons why you should run a TikTok contest to gain more followers, likes, fans, influence, and conversions, with supercharged growth and ridiculous engagement numbers.

TikTok has over 3 billion downloads across iOS and Android, and the app was downloaded 315 million times in the first quarter of 2020, the most quarterly installs for an app ever! 35% of TikTok users are between the ages of 19 and 29. They are also TikTok obsessed, spending an average of 68 minutes per day on the platform (source).

TikTok has over 1 billion active monthly users worldwide, outnumbering established platforms such as LinkedIn, Twitter, Pinterest, and Snapchat.

One-third of all apps are downloaded once and then forgotten about. TikTok, on the other hand, has 90% of users who use the app multiple times per day.

Despite these absurd numbers, TikTok represents a fantastic opportunity for organic reach because the demand for content outnumbers the supply.

8 Steps to Help you Run a Viral TikTok Giveaway

Contest marketing is an excellent strategy for capitalizing on TikTok’s virality in order to gain more followers and likes, which is why we’ll show you how to run a TikTok giveaway.

1. Set goals for your TikTok giveaway

Before you get started on your contest, you need to give some thought to how this particular campaign fits into the bigger picture of your overall marketing strategy.

Do you want to introduce your brand to people who are of a younger generation? Drive product sales? Develop a sizable audience so that you can launch your own successful media company.

You should already be aware that TikTok provides a fantastic opportunity for you to expand your sphere of influence. But if you want to grow on TikTok, just like on any other social media platform, you need to think about what will work best in its native environment in order to get the greatest possible benefit from it.

There is currently no way to add links to individual posts on TikTok, drawing many parallels to Instagram and Snapchat in the process. This post will be published shortly. Therefore, you need to exercise some creativity in order to figure out how to use TikTok to benefit your company.

In light of the fact that TikTok is a viral platform, we recommend that you concentrate your giveaway campaign on increasing engagement, which includes comments, views, followers, and shares.

TikTok’s algorithm will push your content in front of a larger audience, making the most of the organic reach, when you get more people to engage with your videos. When you’ve done this a sufficient number of times, you’ll have a new marketing asset to add to your portfolio.

Examining the content that is most popular on TikTok is the best way to get started. Take note of what’s currently popular as well as the posts that catch your eye. Is it the rhythm, the music, the storytelling, or the practicality? Make an effort to include some of these recurring topics in your content strategy.

2. Make sure your reward is competitive 

After deciding that you want to boost the number of people following you and engaging with your content on TikTok, the next step is to select a prize that is both valuable and exciting for your audience.

It’s not hard at all. Fans won’t participate in your TikTok giveaway if the prize isn’t something they want to win. It’s something we discussed in our post on how to run a successful giveaway, but it’s important enough to bring up again here. In competitions for sweepstakes, it’s common for certain tried-and-true prizes to do particularly well.

If you have a sizable company and a robust marketing budget, you may wish to consider investing in more valuable prizes such as those listed below:

• Cash prizes;
• Jewelry;
• Motor vehicles;
• All exclusive vacations;
• Tickets to matches, events, theaters, etc.

If you are small company and you cannot afford such luxury rewards, then you can try with gift cards, electronics, consoles, toys, etc.

3. Set rules and guidelines for your TikTok giveaway

After you have decided on a prize that is both desirable and relevant for your giveaway, it is time to establish the guidelines for your TikTok competition. Because there is a wide variety of ways to participate in contests, you need to give some thought to which ones are going to be most beneficial to achieving the objectives of your campaign. The good news is that Skyrush makes it simple for you to handle all of this. They are the most effective tool for managing user submissions, different entry methods, and selecting winners in competitions.

Because Skyrush will pre-fill your terms and conditions, you will have the ability to automatically generate the official rules for your giveaway.

4. Determine the process by which users can enter your TikTok giveaway

Skyrush makes it simple to increase the number of likes and followers on your TikTok account. You can invite fans to participate in your TikTok giveaway by taking any one of the following actions, or even all of them.

• Visit a profile or website;
• Follow your social media profile;
• Watch a video;
• Like a video;
• Comment on a video;
• Retweet with a hashtag and so much more.

These actions are extremely important in expanding the reach of your content within TikTok, which will give your video the best possible chance of going viral.

5. Launch your TikTok giveaway

After you have created a giveaway on TikTok using Skyrush, you have the option to either easily embed it into your website or use a landing page that is hosted free of charge.

Simply copy and paste a small snippet into the HTML of your website in order to incorporate the giveaway that you are hosting there.

When you have completed publishing your giveaway on your website, you can either add a link to it in your TikTok bio or share it as part of your ongoing promotional endeavors.

6. Promote your TikTok giveaway 

After you have created a giveaway on TikTok using Skyrush, you have the option to either easily embed it into your website or use a landing page that is hosted free of charge.

Simply copy and paste a small snippet into the HTML of your website in order to incorporate the giveaway that you are hosting there.

When you have completed publishing your giveaway on your website, you can either add a link to it in your TikTok bio or share it as part of your ongoing promotional endeavors.

In addition to this tactic, we strongly suggest that you give the following other methods of promotion a shot:

• Video announcement: record and publish a brief video on TikTok announcing your giveaway and detailing the entry requirements for the competition. It is common knowledge that TikTok is a more laid-back platform; therefore, you should make an effort to inject some lightheartedness into your video by either exaggerating your message through the use of intense music or dancing, or by including the call to action at the beginning and end of one of your more standard videos.
• Promote your TikTok giveaway on all of your other social media profiles so that you can get as many people as possible to participate and increase your overall reach.
• Email list: it’s possible that some of your email subscribers are also active on the video sharing platform TikTok. During the time that you are running your contest, be sure to mention it in any newsletters that you send out.
• If you get a good amount of traffic to your website on a consistent basis, you should include a link to the landing page for your contest in an announcement blog post, in your sidebar, or in your hello/notification bar on your website.

If you want to get the most out of your giveaway, you should think about posting regular update videos on your TikTok account. This will ensure that your audience remains engaged and eager to find out the results of the giveaway.

7. Pick a winner

It’s time to wrap up your campaign now that you’ve publicized the contest and given it a chance to play out to its conclusion. The first thing that you need to do is choose a winner for the competition. However, in Skyrush, this process is incredibly streamlined, despite the fact that the platform does not include a dedicated TikTok giveaway picker. Depending on how you’ve organized your competition, you have the option of picking a winner either manually or at random.

The following step is to update your audience with a video post on TikTok, in which you reveal who the winner is. Make sure the following are covered in the video:

• Remind the viewer what your giveaway was;
• Share how many entries your giveaway received;
• Create announcement for the lucky winner;
• Thank your followers for participating, and ask them to keep an eye out for the next TikTok giveaway.

8. Measure your results

The objectives that you establish at the outset of your campaign will directly influence the metrics that you use to evaluate the success of your TikTok competition.

Now is the time to assess your goals and determine the extent to which your marketing of the contest influenced the results. In order to accomplish this, you will need to log into your TikTok pro account in order to view your analytics. This will make it possible for you to view helpful data on your TikTok account, such as the following:

• The total number of views and subscribers for the video;
• Individual content performance;
• Demographics of one’s followers.

TikTok analytics will feel very familiar if you are already familiar with Instagram analytics. You’ll be able to get a good idea of how successful your TikTok contest was, as well as some ideas on how to make improvements for your next campaign, if you use the data that we’ve provided.

Final Thoughts 

So that wraps it up! You are now aware of how to run a giveaway on TikTok. It is now time to put these instructions into action in order to organize your viral TikTok contest on the most popular social media platform on the entire planet.

Are you at a loss for what to give away on Facebook because you don’t have any ideas? Do you need that one idea for a giveaway on Facebook that will bring in participants in droves.

LAUNCH GIVEAWAY