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If you are not considering growing your audience outside social media channels you may be able to lose all of your audience since media platforms come and go.
The reality is that no one can guarantee you that Facebook or Instagram will be here forever, new social media platforms are emerging every day and now with Web3 the treat of decentralized social media channels replacing the popular ones such as Facebook, Instagram, Twitter, etc. its very likely.
That’s why we will prepare you for the worst so you can avoid getting your audience lost through social media channels. We are listing the best ways to survive the uninventable social media migration in history.
1. Build a Giveaway
Giveaways are one of the most popular tools for attracting new audiences to your project where users can complete various tasks in order to be eligible for the giveaway.
Some of the most popular and useful giveaway tasks are signing up for an account on your website and trying your various features.
2. Grow Your Audience by Integrating an Email Onboarding Task
Integrate an email onboarding task with a few clicks only and be able to collect emails from your giveaway participants that you can later on use for reaching your target audience, sending promotions, hot deals, or announcements for your project.
The email task is maybe the most important one because you are taking your potential clients with you and you are not depending on social media channels, plus, the email task takes a few seconds to complete, users have to simply enter their email address and click on the “Submit” button in order to move to the next Giveaway task.
3. Promote to Your Community
Use your social media channels to promote your giveaway, this will attract a new audience and will grow your email list which is most important.
By using social media channels, which are temporary and won’t last forever, you are actually shifting your audience from social media to your Newsletter list that you can, later on, use for many things.
To grow your audience, you can even use paid social media ads or go with a popular influencer that will share your giveaway with his/her community. This will be beneficial to building an audience for your project.
4. Implement Promo Codes
Promotional codes basically give customers the items they need at a lower price and improve the overall shopping experience. It can be used in a variety of ways, so it works very well for both new customers and repeaters.
In 2022, customers are more interested in personalized offers than inclusive promotions available to everyone. This is a great tactic to increase customer loyalty and improve customer retention.
When used wisely, promo codes are not only a great way to attract new customers, but also a great way to thank existing customers.
5. Grow your Mailing List and Send Product Emails
When it comes to communicating with customers and prospects, social media needs to be part of their marketing strategy, but many brands focus on the old tool, email.
This being said, email is still the king, you cannot be dependent on social media channels only and you need to start growing your email audience as soon as possible because when social media channels go away, your Newsletter list is still there and it’s yours.
Adding an email onboarding task to your giveaway can significantly increase your Newsletter list and transform the cold audience into a hot audience that can become your loyal customers later on.