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Now that you have created your artwork and smart contract, you are prepared to mint your NFT project and present it to the rest of the world. Congrats! But before you get too excited and rush ahead to share your project on the internet in the hope that people will buy it, you need to take a step back and come up with a marketing strategy.
The key to successfully selling your NFT art is to combine a variety of elements, including hype, credibility, momentum, exclusivity, and community. We are going to break down 12 different ways that you can promote your NFT project while keeping these principles in mind.
7 Tips to Power Up your NFT Giveaway
Although the majority are free, some do require an investment of money, but they are all effective. Continue reading in order to discover which approaches work best for you.
1. Adapt your messaging to target a web 3.0 audience
It is essential, when promoting your NFT art, to have an understanding of the distinctions between a web 2.0 audience and a web 3.0 audience.
An audience for web 2.0 is typically more concerned about the aesthetics of the project you are working on. On the other hand, a web 3.0 audience is more concerned about the possibility of financial gain. Therefore, you should develop campaigns that are appealing to both of these groups.
Another consideration is the current size of the web 3.0 market. When interest is low but on the rise, it is more effective to go for the broad approach and target the entire audience rather than zeroing in on one particular subgroup. According to research conducted by Nonfungible.com, more than 2.5 million cryptocurrency wallets belonged to people in 2021 who either held tokens or traded them.
In addition, make sure to promote your NFT project in a timely manner, as the market for these assets is highly volatile. It’s possible that overnight, people will lose interest in an NFT; as a result, you need to be ready to adjust your marketing strategy on the fly.
Last but not least, the objective is to sell without selling. Instead of trying to persuade potential investors to buy into your venture, focus on building interest in it. If you are able to accomplish this, you will be successful in NFTs.
When you are attempting to get to know your audience, here are some questions you should ask yourself:
Why do you think they are buying NFTs?
Which categories of NFT collections do they typically buy?
How much of their own money are they willing to put toward an NFT?
What is their favorite place to hang out online?
Your responses to these questions will help you gain a deeper understanding of your community and the ways in which you can appeal to its members.
2. Create a captivating summary for your NFT project
A great description of an NFT project is succinct and gets right to the point. It explains to potential buyers what sets your collection apart from others on the market and why they should consider investing. Telling stories, articulating your vision, and incorporating credibility signals are all excellent methods for accomplishing this goal.
Tell a story about how you came up with the pieces or what motivated you if you’re trying to sell an NFT art collection.
You should communicate your perspective on the future of the gaming industry if you are promoting non-fungible tokens (NFTs) of blockchain-based gaming assets.
In addition, if you are selling an NFT collection of celebrity photos, you should include social proof such as verified purchases or positive reviews from previous customers.
3. Architect your NFT sales machine
When it comes to selling your NFTs, having a marketing funnel that is clearly defined is absolutely necessary. The stages of the sales funnel should be structured to entice potential customers and persuade them to make a purchase. Let’s take this and dissect it.
- 1st Phase: known as “Awareness,” is when potential backers are made aware of the existence and goal of the project. This is the location where you can share your NFT on social media platforms and forums, as well as post it on directories.
- 2nd Phase: called “Interest,” users learn more about your project and the opportunities it presents. Develop more in-depth explanations of your NFT in the form of blog posts, videos, and podcasts.
- 3rd Phase: known as “Excitement,” is when people start getting excited about the possibility of taking part in the project. This is the section where you can tease your NFTs by running competitions, releasing teaser content, or sending exclusive emails. You can also use a countdown timer on your website to do any of these things.
- 4th Phase: known as “Action,” your community will take various actions to show their support for the project, such as making purchases of tokens or sharing content with their respective networks. Make it as simple as possible for people to take part in your project by publishing it on a number of different marketplaces, accepting a number of different currencies, and providing detailed instructions.
It is a common oversight to put one’s attention on awareness and action while ignoring interest and excitement in one’s work. However, the third and fourth phases are of the utmost significance, particularly for the audience of web 3.0, who are highly motivated by the worry that they will be unable to take part in the subsequent great investment.
As soon as you have a plan for your NFT sales machine, you will have a blueprint that you are able to modify and make better with each new release.
4. List your NFT artwork to an open marketplace
Open marketplaces are a fantastic way to introduce your NFT collection to a new group of people. Because there are many different marketplaces from which to choose, it is essential to select those that are most pertinent to the project you are working on.
If you are selling digital artwork, you should consider listing it on either SuperRare or Foundation. You can promote crypto collectibles by listing them on OpenSea or Rarible. Both of these websites accept listings.
You can promote your project by using the tools that are already built into the marketplace. For instance, both SuperRare and Foundation have featured artist programs that make it possible for you to connect with a greater number of people.
Joining marketplaces is a good first step, but you should keep in mind that you won’t be the only one selling on the platform once you do so. To differentiate yourself from the other sellers, you’ll need to do more than just list your artwork. Here are some pointers to consider:
- Be sure that your profile is comprehensive and that it includes links to the website and social media accounts for your project,
- Please upload images of your work that are of a high quality,
- In your description of each work of art, be sure to include information about the artist, the medium, and the source of inspiration (see point 2 above),
- Make use of search terms and tags to assist potential customers in locating your listings,
- Provide incentives to customers in the form of discounts or sales,
- Take part in the community by engaging in activities such as posting comments on the listings of other users and participating in online chats and forums.
5. Develop a social media strategy
It is common wisdom in web 2.0 marketing to choose one or two social media platforms and become an expert on those platforms. Because it is free to post on social media, the competition is intense; therefore, to stand out, you need to have an in-depth understanding of each platform.
On the other hand, because the audience for web 3.0 is so limited, the opposite is true. You need to be present on every platform if you want your message to be seen. This may sound overwhelming, but it is doable if you have a good content plan in place.
You can save time by designating certain days of the week as themed days, in which you post content related to a particular subject. For instance, you could have “Media Monday,” in which you post images and videos associated with your project; “Testimonial Tuesday,” in which you post reviews written by users; “Wallet Wednesday,” in which you post instructions on how to use a wallet with your NFTs; and so on and so forth.
You can also drive traffic to your website or marketplace listings by utilizing social media. Include a link to your SuperRare profile in your Twitter bio, or provide a link to the most recent post on your blog when you use Instagram.
In conclusion, do not overlook the importance of using hashtags. Hashtags are an indispensable tool for assisting people in discovering your content. The following are some methods for making use of hashtags:
- Carry out some research to identify the hashtags that are most commonly used and most pertinent to your endeavor,
- Utilize a combination of broad and narrow hashtags, such as #nftart, #cryptoart, and #blockchain; even better, replicate the hashtags that other NFT artists are using,
- Include hashtags not only in the comments but also in the captions of the posts you make,
- Make frequent adjustments to your hashtags to increase the likelihood of attracting new NFT buyers.
Etiquette and culture are two aspects of online interaction that vary depending on the social media platform. TikTok, on the other hand, is focused on entertaining content and trends, in contrast to Twitter, which is known for its rapid pace and concentration on news. Therefore, before you post anything, you should become familiar with each platform so that you can provide the most value possible.
NFTs are currently trendy, and there is a great deal of opportunity for ventures that can make use of this emerging technology. However, competition is inevitable in any market that is growing.
If you put the advice in this post to use, you will be able to bring your project to the attention of those who are enthusiastic about it. You can also create a community of fervent supporters who are thrilled about each new release of NFTs with a little bit of planning and effort on your part.