The strategy employed by a marketing team should prominently feature social media marketing as an essential component. Building a following on the internet and expanding the reach of your brand can be accomplished in a number of ways, including keeping your social media accounts up to date, publishing new content on a daily basis, and sharing promotions.
It is possible to apply a wide variety of tactics to the marketing and management of your social media accounts, and doing so may require a significant investment of both time and resources.
In this article, we’ll take a look at social media management tools that will help you streamline your workflow, boost your productivity, and ensure that the content you share on social media is seen by the appropriate audience at the ideal time.
Manage, publish, investigate, and expand your social media presence with the help of an all-in-one social media management platform that brings your teams together and simplifies your workflows.
The best thing about NapoleonCat is that their pricing isn’t fixed; rather, their pricing is based on the number of users and social accounts that your business requires. This makes NapoleonCat a great option for businesses of all sizes.
Their standard plan, which includes one account, costs $35.25 per month, while their pro plan, which includes five accounts, costs $63 per month for a small business with one account and five social media accounts.
If you have a larger company with 5 accounts and 30 social media accounts, the standard plan will cost you $200.25 per month, and the pro plan will set you back $247.50 per month.
Every plan has an annual payment requirement.
The standard plan incorporates the posting of content to the vast majority of social media platforms, with the exception of TikTok. Additionally, it comes equipped with a social inbox that connects all of them in a centralized location. It also included analytics of the social media posts made by your competitors in addition to those made by you.
The Pro plan incorporates everything that is available in the Standard plan, as well as two additional years of data retention, automated moderation across the majority of platforms, analytic reports in PDF format, email and SMS alerts, and more.
If you want a plan that can be tailored to your specific needs while still being simple to administer, NapoleanCat is your best option.
- Social media analytics
- Scheduled posts
- Automated social media reporting
- A social inbox for managing reviews, comments, and messages sent to and received from other users
- Automated moderation of responses to messages and comments posted on social media platforms.
Small businesses that are just getting started will benefit greatly from utilizing Buffer as their content management system. You are allowed to schedule ten posts and post to a maximum of three social media accounts when you use the free version of this software.
You are even given access to the calendar and the recommended hashtags for use on Twitter.
One of the most cost-effective social media tools available, their plans begin at just $5, making it one of the most competitively priced options.
Unfortunately, it isn’t as fleshed out as the majority of other offers, but if you run a small business and you just want to maintain some form of engagement with your followers without spending a fortune, then this is a fantastic option for you.
When you use Buffer, you will receive fundamental analytics on your social media posts in addition to a dashboard that is streamlined and simple to use.
- Twitter hashtag recommendations
- Content calendar
- Bit.ly link shortener included
- Save drafts and tailored posts for specific social media platforms
- Track performance and create reports for Twitter, Facebook, Instagram and LinkedIn
- Scheduled posts.
MeetEdgar has some of the most advanced automation features available, in addition to having an easy-to-use scheduling system.
MeetEdgar offers two paid plans, and both of them are on the more affordable end of the spectrum. Their Lite package has a monthly fee of $29.99 and an annual fee of $299. If you would like to test out their program before making a commitment, they offer a 7-day free trial in addition to their standard plan, which costs $49.99 per month or $499 for the entire year.
The Lite package enables you to manage up to three different social media accounts, as well as ten weekly automated posts, four different content categories, and ten weekly scheduled posts.
With the standard package, you can manage up to 25 social media accounts simultaneously, schedule an unlimited number of posts, and have 1000 automated posts published each week.
Each package allows for a maximum of twenty users.
MeetEdgar enables users to post on multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
MeetEdgar is a strong contender due to its user-friendly interface and comprehensive set of analytical tools; however, there is currently no central inbox that can be accessed across all social media accounts.
- You can organize your content into an unlimited number of different categories
- Repurpose and publish evergreen updates to open slots in the publication schedule automatically
- Live monitoring and analysis of A/B test variations
- Utilize a user-friendly social media management tool to increase the amount of leads and engagement you receive with your audience.
4. Zoho Social
Zoho Social offers a comprehensive set of features. It is a tool for managing social media accounts that was developed to help users accomplish everything that needs to be done while maintaining a sense of order in their work.
It can keep track of your mentions on social media, generate social media performance analytics reports, and schedule posts for you if you prefer to plan out a few days ahead of time, and it can do all of this while making communication with the rest of your team simple and straightforward.
Let’s not even begin to discuss the innovative sticky board dashboard that not only makes navigating the site more efficient but is also pleasing to the eye.
The ability to pause posts is a standout feature that Zoho Social possesses that other apps do not have.
You are able to effectively remove a post from all social media until it is unpaused by utilizing the feature that allows you to pause a post that has already been published.
This is an excellent feature to have, particularly in the event that a global event or brand crisis occurs.
In addition to this, it comes equipped with a social media management tool that will ensure your customer relations run smoothly.
This is a reasonably priced product, with options ranging from ten to forty dollars each month.
- Intuitive scheduling calendar
- Pre-built reports
- Sticky notes style dashboard
- Pause/resume content
- Scheduled posts.
Another excellent tool for users interested in saving money is SocialPilot. This is especially important to keep in mind if you run a considerably less significant company.
In contrast to Sprout Social’s professional plan, which costs $149 per month and enables you to post on 25 social media accounts, SocialPilot offers a subscription for small teams that enables three users to post on all of Sprout Social’s 25 social media accounts.
TikTok is just one of the many social platforms that is compatible with SocialPilot, which integrates with all of the popular ones. TikTok is a social media platform that is still growing and has a lot of marketing potential for businesses.
- Customize your posts
- A social calendar that provides both high-level and detailed analyses of the effectiveness of your various social media posts
- Easy to read charts and data
- Single social inbox
- Branded social media reports
- Customizable interface to suit your brand.
Agorapulse may be a better alternative for you if you want greater consumer engagement because it provides live engagement in addition to extensive information on conversations that are happening around your company online. If this is what you’re looking for, then you should consider using Agorapulse.
Agorapulse is one of the most effective tools for managing social media that is currently available, and it is an excellent choice for companies of any size. Agorapulse gives you the ability to schedule and publish content, monitor who is talking about your brand, evaluate the success of your marketing efforts, and more.
In addition, Agorapulse interacts with the most popular social networks, allowing you to control all of your accounts from a single location. Agorapulse has earned the confidence of more than 35,000 different companies for a good reason – it gets the job done.
You don’t need a credit card to test out Agorapulse because the free trial includes access to all of the app’s features. The free option is best suited for companies that are just starting started, whereas the pro plan works well for groups that have fewer members. Access to 500 photos and 20 videos are included in the premium plan, and the number of planned posts that can be published is not limited. Regarding the monitoring of advertisements, this package allows for up to 600 active advertisements per profile.
Sendible is a social media management solution that assists companies in centralizing the management of their many social media accounts inside a single location. It provides a wide range of capabilities, such as the capability to schedule posts, examine social media analytics, and keep track of mentions on social media.
Sendible also comes equipped with a variety of collaboration options that enable firms to assign projects to other employees and track their progress. In general, it is an excellent tool for companies of any size that want to boost their presence on social media and wants to do so. Because of the user-friendly interface, it is simple to post updates, to schedule postings, and to keep up with other business duties even when you are moving around.
The creator plan of Sendible has a starting price of $29 per month and is designed to accommodate freelancers who handle a single brand. The functions of unlimited scheduling, monitoring and answering, reporting, and content suggestions are already included. In addition to this, it is compatible with the vast majority of social media networks, including Facebook, Twitter, Instagram, and LinkedIn.
Because there are so many social media tools at your disposal, it might be challenging to select the one that is most suitable for you.
Determine your asking price and the capabilities you require from a tool. You will then be able to easily compare the apps that meet the criteria you have specified. Examine any available add-ons in conjunction with the cost of the software.
It’s likely that major businesses will be looking for the greatest number of social media accounts and the most comprehensive set of services feasible. On the other hand, a less significant business might just require a few accounts.
Regardless of the path you choose, using the appropriate social networking platform is an essential step that will guide you toward achievement.
Now or never is the only option. Today is the day to have your posts and hashtags ready.