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The year is 2021, and people adore freebies. Well, no matter what year, age, or era you’re from, the thrill of receiving something for which you didn’t pay a dime has a whole new meaning. Giveaway Competition is an engaging content experience that connects you with those hard-to-convert prospects who haven’t budge despite your numerous attempts to entice them.
What is a Giveaway Competition?
Skyrush’s Giveaway Competition is a type of giveaway that users have to complete various tasks in order to earn more points so they can improve their leaderboard ranking and have better chances of winning the giveaway.
On Skyrush’s Giveaway Competition for example, users can complete all regular tasks and try to earn more points by referring more users to the giveaway or by visiting the giveaway daily and claim the Daily Reward task which results in more points.
Running a Giveaway Competition with Skyrush is easy, but you also have to set some goals in order for your giveaway to reach its maximum potential to efficiently promote your project.
Some of the Most Important Steps to Consider for your Giveaway
1. Set Goals
Running a Giveaway Competition appears to be simple on the surface: notify your consumers that you’re giving away a gift and wait for them to fill out your entry form. A successful giveaway, however, involves more than merely luring folks in with a reward. A giveaway should be part of a larger marketing campaign, and as such, it demands the same level of preparation as your advertising and other activities.
A giveaway’s main purpose is to generate leads, which are usually email addresses. Using giveaways to build lists of interested consumers can pay off for your company for years to come.
2. Determine your ideal customers
Targeting everyone who can fog a mirror is a common error we see businesses make with giveaways. The difficulty is that if you try to appeal to everyone, you may wind up appealing to no one at all.
We talk a lot about how important it is to use the “correct” reward for your giveaway. So, rather than thinking about something that is pricey and universally appealing, consider what would be relevant to your target market when choosing a prize. You’ll have a better chance of attracting the correct folks to your giveaway if you target specific demographics.
You’ll have a better chance of attracting the correct folks to your giveaway if you target specific demographics.
You may even run various giveaways to appeal to different target audiences if you have more than one. You may have one giveaway for women with a prize and theme that appeals to them, and another for males. Another giveaway you may offer is one that appeals to people in specific areas of the country or is aimed at specific age groups.
3. Choose a prize
As I previously stated, your prize does not have to be expensive. It simply needs to be relevant to your target consumer and, if feasible, unique to your company. It’s far more vital to choose a gift that your target customer will enjoy than it is to offer something expensive.
Give away a sample box of your trademark cupcakes if you own a bakery. If you’re a florist, a giveaway including your most popular seasonal arrangement will draw in customers who will remember your shop the next time they need flowers. Restaurants that run giveaways with prizes like “dinner for two” are adopting a clever marketing strategy, as are hair and nail clinics who give free beauty services.
A giveaway with a gift card for your products or services may receive fewer entries, but those who do enter will be folks who are genuinely interested in your business rather than the iPad you’re giving away.
4. Decide on the type of contest
Giveaways/sweepstakes, picture contests, and “refer-a-friend” promotions are the three fundamental types of giveaways you can run. Giveaways are the most straightforward to implement, while picture contests are an excellent method to boost engagement and collect user-generated material.
Refer-a-friend giveaways take a little more effort to enter, but they’re the ideal method to get your consumers to help spread the news about your offer and your business while simultaneously collecting leads.
You now have a starting point for planning your giveaway competitions because you know exactly what a Giveaway Competition is.
Start scribbling down some thoughts for how long you want your competition to last, what you want your entrants to do to obtain an entry, how you’ll choose the winner, and what you think you might like to provide as a reward if you’re in the planning stages of a competition. Keep these notes handy since they’ll come in helpful when you’re putting together your competition rules and terms and conditions.