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Launch Twitter giveaways to increase followers and reward engagement. Twitter giveaways are an effective strategy for promoting brand loyalty, driving traffic to your profile, and making your online content viral.
Launching a Twitter giveaway with Skyrush will help you promote your project and gain:
The Skyrush platform also includes tools for selecting winners, preventing fraud, announcing the results of the winners, and staying in touch with participants. Check out the sections below to get started with Twitter giveaway details and set your own giveaway.
The Benefits of Twitter Giveaways
After all, there are many reasons why you might want to host your giveaway on Twitter and other social networks. Indeed, people love to get free stuff. But what they do to get it makes the technique useful.
Build your brand community, awareness, and number of subscribers
Twitter giveaways can give people a good reason to join the brand community. On Twitter, this means following your account and, in some cases, following Twitter conversations related to your brand or industry. In other words, Twitter giveaways can put discussions about your brand in the right place.
Giveaways on Twitter Improve Sales, Leads, and Engagement
Twitter giveaways not only encourage people to follow the discussions surrounding the brand but also increase engagement. This can be as simple as retweets or comments. However, using the giveaway as a lead magnet can be even more complicated. And, of course, in many cases, giveaways will boost sales. The better the prize design, the more likely it is that sales will increase.
Understand Twitter gift rules
Like many other online forums, Twitter has some strict rules about what you can and cannot do in a Twitter contest. Specifically, Twitter “tweets specific updates, follows specific accounts, or posts updates using specific hashtags,” that is retweets, follows, or uses hashtags. It states that it can run a contest.
In addition, it is important to prevent behavior that violates Twitter’s Terms of Service. For example, you need to show that people who are joining from multiple Twitter accounts cannot join. Other prohibited behaviors include spamming the platform with multiple posts of the same type.
However, on the bright side, we recommend requesting @mentions on Twitter to make it easier to view all posts. Finally, brands are encouraged to seek legal advice to ensure compliance with the laws of their jurisdiction.
5 Tips for How to Run a Twitter Giveaway
1. Use automatic Twitter draw system
For the giveaway to be fully transparent, the giveaway owner has to take care of the automation process so he can deliver a honest and transparent end for the Giveaway. That’s why Skyrush’s Automated Twitter Draw is one of the best tools when it comes to randomly drawing a winner. All you have to do is auto build the giveaway tweet with Skyrush, choose the giveaway gift and edit few actions in the settings tab if needed.
When the giveaway ends, you can select the winner with one click in a automated and transparent way which will make your giveaway participants satisfied and your company trustworthy.
2. Use images, videos, or GIFs
Again, it’s important to maximize engagement. However, publishing multimedia tweets can also help disseminate information about great contests. You have seen it many times. After all, tweets with images have 18% more clicks, 89% more likes, and 150% more retweets.
Using GIFs and videos is another eye-catching way to increase engagement and drive more contest entries. Keep in mind that the more people participate, the more likely you are to have a higher ROI.
3. Make Sure you Have a Clear Call to Action and Simple Instructions
As the old saying, “keeping it simple” is most important. If you want a lot of people to participate in the contest, it’s important to make the participation process as simple as possible. Whether you need to enter one step or more, employees need to know what to do. Many will not look around your website for immigration instructions, they will just pass by.
4. Include a Link to the ToS of your Giveaway
Another thing to keep in mind is that you need to tell people what the Terms of Service are. Many jurisdictions require these at some level. And even if it doesn’t, it’s always a good idea to let people know what to expect. On Twitter, it’s a good idea to include a link to your landing page, as T & C may not fit in your tweet.
When creating this document, make sure you follow Twitter’s own rules to ensure that no one is kicked out of the platform. Finally, if a participant joins your email list to win the contest, you can ask them to subscribe here as well.
5. Use a Branded Hashtag for your Giveaway
If you don’t use branded hashtags in general, why not? It’s a great way to create buzz for your brand. You can even create hashtags for individual products. Additionally, hashtags generally increase engagement.
In fact, tweets that include hashtags are 33% more likely to be retweeted than tweets without hashtags. An extra bonus for your Twitter giveaway? The contest was part of the branding discussion as it required the use of hashtags.
How to Start with your Twitter Giveaway the Easy Way
To start with your Twitter giveaway you will have to visit our Giveaway Launcher and click on the “Get Started” button.
You will be then asked to select the type of Giveaway and if you choose Twitter as social media, then you will be asked to connect your Twitter account with our API so you can create giveaways within seconds.
The next step is to enter the terms, tasks, and requirements. For example, the most common giveaway tasks are:
- Follow on Twitter
- Retweet and tag 3 friends
- Join Discord server
- Enter your email address, etc.
This way, you will receive a lot of likes, retweets, comments, mentions, and subscribers, and it only takes a few clicks to launch your Giveaway thanks to our sophisticated API system.
Hosting Twitter giveaways can be a lot of fun. After all, it’s not just about getting people free to help you promote your product. Some of the results can be humorous, especially in posting styles like image and caption contests. It also builds a community, regardless of type. Finally, if you follow my recommendations, it’s easy.